VP Sales and Marketing

Status : Full Time

Job Description:

Reporting to the CEO, this position will provide strategic and tactical direction to DTI’s overall corporate marketing and sales operations/functions.  As a member of the executive leadership team, the VP of Sales & Marketing will actively participate in the determination of DTI’s strategic direction and ensure all marketing and sales goals are measurable and attainable. The overall measure of performance shall be a direct result of meeting budgeted goals and objectives.

The Position:

This position involves:

• Planning, development and execution of short and long-term sales plans to meet the changing market and competitive conditions;
• Develop and execute marketing and sales objectives and direct all sales activities to maximize sales revenue;
• Ensure maximum potential of DTI products/solutions in all core and vertical markets;
• Maximize revenues through planning and management of sales activities;
• Strategize new revenue generation strategies at executive level.

Responsibilities:

• Develop and implement effective and structured sales process and methodology;
• Develop and implement sales plans, analyze sales statistics to formulate sales policies and practices;
• Develop and maintain forecasting activities and set performance goals;
• Analyze sales team performance;
• Design and implement a strategy for hiring, training and evaluating sales team;
• Manage the sales funnel from opportunity identification to signed contract;
• Prepare sales reports showing sales booking, revenue projections and variance from budget;
• Manage corporate pricing policies
• Manage the process of identifying and responding to RFI’s and RFP’s;
• Assess, and assign all day to day activities and monitor progress;
• Identify and establish sales priorities and plan for future staffing and resource requirements within the Sales & Marketing department;
• Develop, implement and manage a Channel Partnership strategy for all existing and potential DTI partners;
• Develop all DTI Channel Distribution strategies and promotional strategies;
• Develop and execute an overall corporate DTI marketing strategy;
• Develop, implement and execute DTI’s marketing communications strategy;
• Identify and contact analysts in the ICP OSS/BACM area of expertise, coordinate a repeatable process for accessing these analysts through Webinars;
• Coordinate and execute strategies for trade shows including demos, marketing collateral, booths, communication and partnership strategies;
• Design and execute presentation strategies, web strategies and conference speaking strategies on behalf of DTI’s expertise in the BACM.

Core Competencies:

• Strong presence, energy and genuine passion that exemplifies leadership and compels follower-ship;
• High level of confidentiality;
• Can generate commitment, excitement and enthusiasm of staff for stretching of goals;
• Results-oriented
• Develops high performance competency through empowerment, coaching and feedback;
• Conveys vision, and purpose for work from DTI’s corporate vision and perspective;
• A master at communicating in ways that promote understanding, acceptance and customer buy-in;
• Understands concept of building solutions based on product/market equilibriums;
• Gives the team a stake in the outcome by ensuring they participate in the process;
• Committed to the necessary discipline and disciplined approaches that ensure long-term excellence
• Consistence in meeting all corporate objectives

Qualifications:

You must have:

• Minimum of 10 years sales experience, with emphasis in management/executive role in the technology sector;
• Significant channel sales development and sales operation experience;
• Experience with software organizations selling enterprise solutions;
• Proven ability to achieve results that meet both short and long-term business objectives;
• Highly adaptable to bring Best Practices into a small and growing sales organization;
• Strong understanding of Web and Software technologies;
• Degree in Marketing or related Business degree